• Introducing more Women, Youths and Minorities

    at leadership levels simply introduces broader perspectives and new ways to manage challenges.
    Diversity is key for a successful organization. It also allows companies and public entities to tap into
    the entire talent pool rather than deprive themselves of more than half of it.

    Conglomerate Executive and Private Sector Representative, Morocco
  • Strength in Ethics and Fairness.

    On average, women score more highly than men do on complex moral reasoning tests,
    suggesting they are more likely to make consistently fair decisions when competing
    interests are at stake.

  • Collaboration and Inclusiveness

    Women are more likely to co-operate, collaborate, build consensus, and take into account
    the interests of multiple stakeholders.

    Why Women make better Directors, Chris Bart and Gregory McQueen.

To be engaged, you must feel Included and Valued.

We strive to build and nurture a culture where Inclusiveness is a reflex, not an initiative. Where there is a deep sense of pride, passion and belonging that transcends any role, business unit, language or country and is unified in our shared commitment to Excellence, Innovation, and Social Responsibility. We know through experience that different ideas, perspectives, and backgrounds create a stronger and more creative work environment that delivers better results. It is Our strong belief that now, more urgently than ever, do we, as a continent, need to begin the dialogue around that which we THINK divides us: Our Diversity.

It is Our belief that our inherited perceptions on the African social context serve only to entrench the belief that the Diversity in Africa is that which makes us weaker. As a result, issues related to Diversity (Equality, Affirmative action, Race, and Gender, to name a few) cause fractions and fault lines in our social fabric. At a time in our young democracies that requires unity, we stumble at the starting blocks, and all because we, as Africans, do not understand one another.
Through different approaches, we seek to foster and facilitate discussions around Diversity, that we may breathe a new life and positivity into a previously “taboo” and uncomfortable topic. It is Our unyielding belief that it is our Diversity that makes us strong and, consequently, our passion to open up the communication channels for such message to be disseminated.


An African continent where Diversity & Inclusion
of all people regardless of who they are or where
they belong is the new normal.


To aid in the creation of an Inclusive African society
that demands that our Governments and Business entities see beyond our differences to create a culture that unlocks the power of African
Diversity to ensure that Women, Youths and Minority groups of people can live happily and fulfilled lives.

Why Diversity &
in Africa

and Why
We Care.




is about each of us, about the variety of unique experiences, qualities, and characteristics we all possess.


is about all of us; creating a culture that strives for Equity and embraces, respects and values differences for all of our people


is the state of equal ease of access to resources and opportunities regardless of Gender, Age, Religion, Ethnicity, etc. including economic participation and decision-making; and the state of valuing different behaviors, aspirations and needs equally, regardless of Gender, Age, Religion, Ethnicity, etc.


is about “fairness of treatment for all people, according to their respective needs. This may include equal treatment or treatment that is different but which is considered equivalent in terms of rights, benefits, obligations, and opportunities”